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futbol, Inter-African Soccer Tournament, Soccer, Soccer Tournament in Oakland, SuRu Limited Edition World Cup Track Jackets, Umoja Festival, Umoja Festival in Oakland, World Cup 2014, World Cup Track Jackets -

Join us this Saturday in Lowell Park in West Oakland for the second annual Umoja Festival, and help cheer on the teams of SuRu's inter-African soccer tournament. It's going to be a full day of futbol ...

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#suruclothing, apparel company in Oakland, Dapper Dub, diversity, diversity brand, diversitylife, diversitylifestyle, futbol, interview, oakland, soccer, SuRu, SuRu Clothing -

We're excited to share a recent interview about SuRu founder Baba Afolabi on the Power & Style blog, an extension of Dapper Dub, a new style app for stylish men...

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#suruclothing, apparel company in Oakland, casual apparel, diversity, diversity brand, oakland, SuRu, SuRu Clothing, SuRu Limited Edition World Cup Track Jackets, World Cup 2014, World Cup Track Jackets -

We wanted to do a serious shout-out to our loyal fan base, who wore the SuRu limited edition World Cup track jackets with pride over the last few weeks ...

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#suruclothing, culture, CYJO, CYJO photographer, diversity, diversity brand, diversitylife, identity, mixed-race families, oakland -

We love seeing mixed-race families. We get a lot of it here in Oakland, a city ripe with diversity. And it's a beautiful thing. This photo essay "Mixed Blood" by photographer CYJO, who identifies herself as a Westerner of Korean ethnicity, explores the identity through the framework of mixed-race families...

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#futbol, apparel company in Oakland, brazil, diversity, FIFA, FIFA controversy, soccer, street art, SuRu, World Cup, World Cup 2014 -

As you probably already know, here at SuRu we're pretty excited about the World Cup. Though we're gearing up in a big way for the upcoming event, we thought it important to also acknowledge some of the sentiments erupting in Brazil...

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